Content Marketing (Cyber Series 3 of 6)

Are you wondering how to attract, acquire, and engage your targets online and influence their behaviors?  Content marketing may be the strategy for you.  This is the marketing and business process for creating and distributing relevant and valuable content to a clearly defined and understood target audience – with the object of driving profitable customer action.  By participating in this course, you will learn the benefits of and channels for content marketing and a website-based approach to broadcasting content.  You will also gain skills for developing your content marketing topics, for deciding on your content channels, for outlining a sustainable content calendar/schedule, and how to work on your editorial calendar for the next 3 to 6 months.

Instructor:  Irene Karedis Borys, Business Development Account Manager, CYBERBILITY

This class is held in collaboration with the Central Virginia Small Business Development Center, the Community Investment Collaborative and Cyberbility.

To register, go to Register Now