Social Media: The Basics (Cyber Series 5 of 6)

What are the best social channels today to achieve your business objectives?  You seek to increase leads, engage a loyal following, raise your brand awareness, or remain top of mind.  Social media channels can be spaces where your audience hangs out.  This session will unpack the characteristics of each of the popular social sites and help you learn which is right for you to use and instruct you on how to use them.  You will learn which target audience each channel attracts, what business objectives each channel can achieve, what content activity engages and grows each channel and what timing and pacing of posts are optimal for each channel.  You’ll also be equipped to select your priority channels, how to post, how to find and use a hashtag, prepare a posting strategy and understand post reach and algorithms.

Instructor:  Alexandra Schmidt, Digital Marketing & Social Media Manager, Cyberbility

This class is offered in collaboration with the Central Virginia SBDC, the Community Investment Collaborative, and Cyberbility.

To register, go to:  Register Now