Market Research: Know Your Customers & Market

Target audience identification including demographics, consumer discretionary income and barriers to entry will all be outlined in this course.  Along with that knowledge; you will also be instructed on how to perform a SWOT analysis – strengths, weaknesses, opportunities, and threats, as they apply to your specific product or service.

Instructor:  Regina Cook, Executive Director, Louisa County Chamber of Commerce

This class is offered in collaboration with the Central Virginia SBDC, the Community Investment Collaborative, and CYBERBILITY

To register, go to:  Register Now